The Communicator Awards recently announced their 28th season winners and three Clarity projects were among those on the list. This program recognizes big ideas in marketing and communications and is overseen by the Academy of Interactive and Visual Arts, a 600+ member organization of leading professionals from various disciplines of the visual arts.
Winning Projects
Metra Rail, Website Redesign & Accessibility Compliance – Best User Experience
The new Metra site is considered the first step in a transformation in how Metra will communicate with users. The design is clean and simple, with an effort to improve the experience for mobile users (who represent two-thirds of visitors) and, more importantly, customers with visual disabilities. The site is in Level AAA compliance with the Web Content Accessibility Guidelines (WCAG).
Recognizing that most website visitors are looking for service and schedule information, links to that information are prominent at the top of the homepage. The remainder of the website is primarily focused on customer-centric content and telling the story of My Metra, with features highlighting riders, employees, history, and behind-the-scenes looks. Transparency is important, so we continue to provide links to data, budgets, reports, studies, news, board meeting information and other important information.
Cook County Project Rainbow, Website Design & Development – Education Category
Clarity was chosen to build Project Rainbow, a website which hosts the new Cook County initiative that seeks to address learning loss magnified by COVID-19 by curating and creating free early childhood and family oriented educational programming and through the development of Cook County’s first-ever mobile app. Through this initiative, Cook County and its Project Rainbow partners will produce new or repurpose existing informative and educational content for children and families
University of Chicago Gagliardi Group, Website Redesign – Science Category
The University of Chicago Gagliardi Group is a research group with graduate and postdoctoral research fellows engaged in molecular chemistry and engineering. The Group chose Clarity to overhaul its website, including user interface and user experience. This was a major design and branding effort that also included logo development, a new set of icons, and consistent branding along with resultant brand guidelines.
About Communicator Awards
Founded by passionate communications professionals over two decades ago, the Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. It is widely recognized as one of the largest awards of its kind in the world.
About Clarity Partners
Clarity Partners is a Chicago-based, full-service management and information technology consulting firm that specializes in delivering comprehensive solutions to complex public sector and non-profit challenges. We provide management consulting, enterprise performance management, application development, website design and development, cloud solutions, project management, and IT staffing services to a diverse mix of businesses across the full spectrum of industries.