The Wonderful World of WordPress Page Builders

May 13, 2022 Insights

One of the key elements of a Content Management System (CMS) is the templating layer. Templates are the guardrails to keeping a website looking consistent and on-brand. However, a shortcoming of templating is that every site visual must be...

Customizing Your Content Matrix Can Help You Work Smarter, Not Harder. Here’s How.

April 22, 2021 Insights

The tools with which we organize site content are arguably more important than the content itself.  Sure, having quality content is great, but if it’s not in the right place at the right time on your website, it doesn’t really matter.  Yes, the content matrix will safeguard you from this.  But taking it a step further...

Your Total Content Makeover Needs a Content Matrix.  Here’s Why.

April 1, 2021 Insights

To circle back to our original example, this would be the part of the remodel process where a builder would advise on a plan to best layout the updated room.  Much the same, once you’ve established that you need...

Your Site Migration Needs a Total Content Makeover. Here’s Why.

March 2, 2021 Insights

If you’ve ever remodeled a room in your home, you can attest to the fact that the process is daunting. Taking inventory of everything at once and making countless decisions on where each thing will go in the updated...

The Magic of Design

January 4, 2021 Insights

What is visual design? Visual design is best known as a website or application’s aesthetic appeal.  Like magicians, who know when and how to leverage our gaps in perception, designers strategically use things like color, fonts, and layouts to...

The Importance of Stakeholder Meetings

December 21, 2020 Insights

The stakeholders of an organization have a vested interest in all of the business’s decisions.  When making updates to primary assets, such as an organization’s website, the involvement of stakeholders can make or break your project.  In order to...

When Your Canvas Becomes Thin Air: Maintaining Collaboration During Quarantine

May 11, 2020 Insights

A Zoom meeting will never replace an in-person design session.  A virtual whiteboard will never replace the experience of working through ideas with a client on a physical medium.  Screens will never replace the ability to convey emotion for...

Mastering WFH: Maintaining Productivity While Remote

April 22, 2020 Insights

I keep having the feeling of déjà vu.  The working from home, balancing work and life, who’s-working-in-the-home-office-now situation that so many of us find ourselves in – I’ve been here before.  Not for an extended period of time, and...

Is It Time to Invest in Master Data Management?

March 31, 2020 Insights

When I started building analytical data systems and data warehouses 25 years ago, I had to sell many businesspeople on the value of their information; it wasn’t just an abstract by-product of their operational applications.  Data governance was considered...

How Do I Get That Data on my Website? Or How I Learned to Love APIs

February 17, 2020 Insights

Maybe you have an idea for your website or mobile application, but you’re not quite sure how you can get the data you need to make it work.  Or maybe you’re planning a redesign of your existing website or...