In it’s 18th season, the W3 Awards received over 3,000 entries from advertising agencies, PR firms, digital agencies, in-house creative professionals, web designers, and graphic designers.  Clarity Partners was recognized again this year, this time for our website redesign project on behalf of Chelsea Lighting.

More About Chelsea Lighting

Chelsea Lighting is currently the largest independent lighting and lighting controls distributor serving the New York City market where it supplies the real estate, design, and construction industries. Poised to expand to customers across the country, Chelsea Lighting needed to update its public-facing website. This was a critical first step in establishing their new brand and image before promoting it to a nationwide audience.

Chelsea Lighting worked with Clarity Partners to rebrand its website in terms of design, user interface, content creation, and user experience. Chelsea also requested a level of dynamism be brought to its website. Clarity was able to incorporate a number of unique animations and videos within WordPress to convey an appealing visual representation of the company.

W3 Awards & Judging

Winning entries for The W3 Awards are selected by the Academy of Interactive and Visual Arts.  The AIVA is a membership-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Website entries are judged on the following factors: creativity, usability, navigation, functionality, visual design, and ease of use.

To learn more about the Academy of Interactive and Visual Arts, please visit

About Clarity Partners

Clarity Partners is a Chicago-based, full-service management and information technology consulting firm that specializes in delivering comprehensive solutions to complex public sector and non-profit challenges. We provide management consulting, enterprise performance management, application development, website design and development, cloud solutions, project management, and IT staffing services to a diverse mix of businesses across the full spectrum of industries.

See more about Clarity’s accolades for culture, workplace, and project work on our Awards page.