Project Spotlight: METSWeb 2.0

February 15, 2023 News, Projects, Technology Consulting

Mobile Electronic Ticketing System Web Application (METSWeb) 2.0 Chicago’s Mobile Electronic Ticketing System (METS) began as a pilot program in 2015 used by the city to move away from issuing paper citations.  Clarity was engaged to transition the web...

The Wonderful World of WordPress Page Builders

May 13, 2022 Insights

One of the key elements of a Content Management System (CMS) is the templating layer. Templates are the guardrails to keeping a website looking consistent and on-brand. However, a shortcoming of templating is that every site visual must be...

Customizing Your Content Matrix Can Help You Work Smarter, Not Harder. Here’s How.

April 22, 2021 Insights

The tools with which we organize site content are arguably more important than the content itself.  Sure, having quality content is great, but if it’s not in the right place at the right time on your website, it doesn’t really matter.  Yes, the content matrix will safeguard you from this.  But taking it a step further...

Your Total Content Makeover Needs a Content Matrix.  Here’s Why.

April 1, 2021 Insights

To circle back to our original example, this would be the part of the remodel process where a builder would advise on a plan to best layout the updated room.  Much the same, once you’ve established that you need...